Common Recipe Templates for Internal Linking

Here we list some of the common recipe templates InternalLinking.io lets you publish: popular searches, related searches, nearby linking, PDP to category page linking and boosting links. Although we list them here separately, you can mix and match as each site needs. Remember that you can easily not only create the recipe, but apply it to your site's pages, build links and publish links on your site.

Some pages have a greater traffic opportunity which means they will benefit from more inlinks. This is like promoting them to the topnav.

Add an internal block that only links to very high-demand pages with great user experiences. This will ensure that these pages are first in line to get inlinks from the pages with the most Google crawls, traffic or high in the taxonomy.

Search engines value links that are most useful to users. Links to pages that are related searches will rank more highly and for more keywords.

We use AI to work out which pages should link to which. An LLM cosine similarity score which runs from 1 to 10 measures 'relevance' of the source page to the destination. The related searches block links to these topically relevant pages, potentially at the expense of linking to pages with demand.

Nearby linking understands the locations pages talk about. This location-based linking links to geographically closer pages. You can combine with topically relevant categories.

Often, it's the PDPs that search engines crawl the most. They are not highly valued, but updating links on these pages means scaling to 90%+ of the pages on your site.

This allows the user to go from a PDP to the category pages that deserve to rank.

Boost links to pages that rank 4-15

Increasing links to pages with existing traffic and rankings will help improve their rank. This is particularly impactful for so-called "Missing Clicks" pages that rank between position 4 and 15. "Boosting links" doubles the inlinks that pages receive.

Boosted pages get crawled more by search engines, rank better and for more keywords and improve CTR, traffic and revenue.

Questions, features or bugs?

For any questions or support, please feel free to contact us at hello@similar.ai. Go to our ideas board to suggest a new feature or vote on the ones others have suggested.