Frequently Asked InternalLinking.io Questions

Is InternalLinking.io free?

Yes -- crawling your site, adding a recipe, building links and testing is all free!

If you want to export the pages with the anchor text & destination URLs, you can get a sample for free.

If you want to export all the pages with outlinks, you can use credits to do that. We give you 1,000 credits for signing up. After that, there are paid plans available.

If you want to update your inlinks without coding, use one of our dynamic linking subscriptions -- they're cheap! Having a subscription means it's free to download a full export and you re-crawl and build up-to-date links for your site as often as you like.

What are common goals users have when using InternalLinking.io?

Sites typically want to improve the visibility, rankings, and traffic of important pages, ensure relevant content is easy for visitors to find, and ultimately grow revenue through better user experiences.

InternalLinking.io lets you automate building links every time your site changes. Our inlink integrations mean your every time we generate new inlinks, your site updates to show them.

How do I create the recipe rules?

We've added templates some of the most common internal linking approaches so that it's ridiculously easy for you to get useful inlinks for your sites.

Can I customize recipes beyond typical linking approaches?

Yes. You can easily tweak your internal linking rules. Users can update recipes to use various data sources, including - crawl data, such as linking from one folder to another, or only linking to pages with a certain number of products on - Google Search Console data, such as ranking - custom page data. You can upload a Google Sheet with page URLs and another column of data, then use this to determine how to link

Can I prioritize linking to high-value pages?

Yes, rules can focus inlinks on strategic pages e.g. "best sellers", or not link out to pages that wouldn't make sense to users e.g. your home page. You can also double the number of inlinks to certain pages, which we call boosting inlinks. A/B tests shows that boosting inlinks can grow ranking, increase traffic and grow revenue.

InternalLinking.io lets you set a minimum for how relevant the linked-to page is compared to the page with outlinks. If your site has pages about locations, you can set a maximum radius outside of which InternalLinking.io won't show pages. You can review a sample of pages with outlinks, and decide if you'd like to update these parameters before building a new linking graph and checking again.

Yes, InternalLinking.io can integrate with header/footer carousels or standalone "related categories" blocks.

Can we exclude pages with no listings?

Yes. You can add a selector to extract the number of products or listings from a category pages, then use a recipe to only link to pages with >0 listings.

Do you support linking across multiple domains?

Yes, you can link across domains if URLs from different domains are included in the crawl, but this is only available on our Enterprise plans.

You can target pages that already rank well but have potential to perform even better, pages showing high conversion potential, or pages currently underperforming but where you think there is significant growth opportunity.

For instance, some users link out to pages that the Googlebot has crawled but which aren't ranking yet. We do know that linking can dramatically increase Googlebot crawls to the destination pages. If the pages are great user experiences, this can translate into impressions, traffic and revenue for your site.

How can I measure the success of InternalLinking.io recipes?

Most of our users measure success by tracking improvements in organic keyword rankings, impressions and organic traffic growth using tools like Google Search Console or, but some also look conversion rates or revenue impact with website analytics platforms like Google Analytics or Adobe Analytics. If you're on an Enterprise plan, ask your Customer Success Manager about our A/B testing.

Why doesn't increased crawling by search engine or LLM bots always translate into more traffic and revenue?

Increased bot crawling alone doesn’t guarantee better performance. Pages need strong quality and relevance signals for search engines to index and rank them highly. And -- your competition plays an important role too.

Can I use my internal demand data?

Yes, you can use your first-party demand data (if you have it) for short-term and long-tail demand. The simplest way to do this is by uploading this as custom page data. You can upload a Google Sheet with page URLs and another column of your demand data, then use the column name in your recipes to decide how to link.

How does InternalLinking.io use first-party data to optimize recipes?

InternalLinking.io can leverage first-party data -- like traffic analytics, revenue-per-session, or rankings -- to automatically prioritize links to pages offering the highest value or greatest potential impact.

Internallinking.io automatically re-applies linking recipes regularly based on fresh crawls or updated data. This ensures that new pages immediately receive relevant internal links, removed pages are no longer linked (preventing broken links), and the internal linking structure continually reflects current site content and user behavior.

What's the benefit of regularly updated internal linking?

Regular updates make internal links highly relevant and responsive to changes on the site. Users benefit from improved navigation and easier content discovery, leading to a better overall experience and increased conversion rates.

Questions, features or bugs?

For any questions or support, please feel free to contact us at hello@similar.ai. Alternatively, suggest new internal linking tool features.